Free Downlod After Effects & Premiere Pro Templates, Motion Graphics, Plugins & Preses, Sound Effects, Stock Footage. Free Downlod After Effects Projects

Give it up for Your MozCon 2019 Community Speakers!


High fives and fist bumps for each and every person who took the time to pitch their hearts out for this years’ six community speaker spots — a whopping 130 entries were submitted!

Our selection committee read, watched, and researched, whittling things down to a shortlist of top contenders and then read, watched, and researched some more to determine if a potential speaker and their talk would be a perfect fit for the MozCon stage.

We take lots of things into account during our review, but ultimately there are three main factors that determine our final selections:

  • Strength of the pitch (e.g., value, relevance to the audience, etc.)
  • Can the content reasonably be delivered in the time allotted?
  • Does it fit with overall programming and agenda?

After much deliberation, we’re confident these six community speakers are going to be a great addition to the MozCon Stage.

Grab a seat and see for yourself!

Ready to meet your MozCon Community Speakers?

Areej AbuAli, Head of SEO at Verve Search

Fixing the Indexability Challenge: A Data-Based Framework

How do you turn an unwieldy 2.5 million-URL website into a manageable and indexable site of just 20,000 pages? Areej will share the methodology and takeaways used to restructure a job aggregator site which, like many large websites, had huge problems with indexability and the rules used to direct robot crawl. This talk will tackle tough crawling and indexing issues, diving into the case study with flow charts to explain the full approach and how to implement it.

Christi Olson, Head of Evangelism, Search at Microsoft

What Voice Means for Search Marketers: Top Findings from the 2019 Report

How can search marketers take advantage of the strengths and weaknesses of today's voice assistants? Diving into three scenarios for informational, navigational, and transactional queries, Christi will share how to use language semantics for better content creation and paid targeting, how to optimize existing content to be voice-friendly (including the new voice schema markup!), and what to expect from future algorithm updates as they adapt to assistants that read responses aloud, no screen required. Highlighting takeaways around voice commerce from the report, this talk will ultimately provide a breakdown on how search marketers can begin to adapt their shopping experience for v-commerce.

Emily Triplett Lentz, Content Strategy Lead at Help Scout

How to Audit for Inclusive Content

Digital marketers have a responsibility to learn to spot the biases that frequently find their way into online copy, replacing them with alternatives that lead to stronger, clearer messaging and that cultivate wider, more loyal and enthusiastic audiences. Last year, Help Scout audited several years of content for unintentionally exclusionary language that associated physical disabilities or mental illness with negative-sounding terms, resulting in improved writing clarity and a stronger brand. You'll learn what inclusive content is, how it helps to engage a larger and more loyal audience, how to conduct an audit of potentially problematic language on a site, and how to optimize for inclusive, welcoming language.

Greg Gifford, Vice President of Search at DealerOn

Dark Helmet's Guide to Local Domination with Google Posts and Q&A

Google Posts and Questions & Answers are two incredibly powerful features of Google My Business, yet most people don't even know they exist. Greg will walk through Google Posts in detail, sharing how they work, how to use them, and tips for optimization based on testing with hundreds of clients. He'll also cover the Q&A section of GMB (a terrifying feature that lets anyone in the community speak for your business), share the results of a research project covering hundreds of clients, share some hilarious examples of Q&A run wild, and explain exactly how to use Q&A the right way to win more local business.

Joelle Irvine, Director, Marketing & Growth at Bookmark Content and Communications

Get the Look: Improve the Shopper Experience with Image & Visual Search Optimization

With voice, local and rich results only rising in importance, how do image and visual search fit into the online shopping ecosystem? Using examples from Google Images, Google Lens, and Pinterest Lens, Joelle will show how image optimization can improve the overall customer experience and play a key role in discoverability, product evaluation, and purchase decisions for online shoppers. At the same time, accepting that image recognition technology is not yet perfect, she will also share actionable tactics to better optimize for visual search to help those shoppers find that perfect style they just can’t put into words.

Marie Haynes, Owner at Marie Haynes Consulting Inc.

Super-Practical Tips for Improving Your Site's E-A-T

Google has admitted that they measure the concept of "Expertise, Authoritativeness, and Trustworthiness" in their algorithms. If your site is categorized under YMYL (Your Money or Your Life), you absolutely must have good E-A-T in order to rank well. In this talk, you'll learn how Google measures E-A-T and what changes you can make both on site and off in order to outrank your competitors. Using real-life examples, Marie will answer what E-A-T is and how Google measures it, what changes you can make on your site to improve how E-A-T is displayed, and what you can do off-site to improve E-A-T.

Be sure to check out the initial agenda here to get a taste of all the MozCon goodness we've got in store for you.

Snag your ticket!

Credit: Seo Moz

Related Posts

How to Bring Your Best Self to the Online Conference Season

Conference season is here! Of course, this year it looks a bit different. Virtual events can be tougher to follow and engage with, so to help you out, we’ve com...

The MozCon Virtual 2020 Final Agenda

The MozCon Virtual final agenda is here! Check out what your favorite speakers will be covering on stage and grab your ticket for 2020. At $129, it's a price th...

How to Network Online Like a Champ

2020 conferences are almost all online, but that doesn't mean you have to miss out on networking with your peers and favorite industry speakers. Check out these...

The MozCon Virtual 2020 Initial Agenda

This year, we're doing MozCon a little differently: meet MozCon Virtual! Check out all the details we have planned for this year, including speakers, talk topic...

Convince Your Boss to Send You to MozCon 2020 (Plus Bonus Letter Template!)

It’s that time of year again. Professional development budgets are being distributed and you're daydreaming of Roger hugs and fist bumps. Well, this is a call t...

How to Make the Most of MozCon (and Stay Motivated Once it's Over) 

MozCon comes only once a year — make sure you're making the most of it! Our Subject Matter Experts share their top tips on how to keep that conference fire burn...

The Ultimate Guide to Exploring Seattle This MozCon

Soak up every second of Seattle this July at MozCon with our curated list of things to do in the Emerald City.

How to Leverage Offline Events for Link Building

Marketing at scale starts with strong relationships. And you can transform those relationships into valuable backlinks.

MozCon 2019: Acceptance. Education. Donuts

We could tell you what it's like to attend MozCon — but why not hear from someone who's actually been?

Give it up for Your MozCon 2019 Community Speakers!

After much deliberation, we’re confident these six community speakers are going to be a great addition to the MozCon Stage.

Free Downlod After Effects & Premiere Pro Templates, Motion Graphics, Plugins & Preses, Sound Effects, Stock Footage. Free Downlod After Effects Projects