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YouTube SEO: Top Factors to Invest In - Whiteboard Friday
If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top fact...
Beyond YouTube: Video Hosting, Marketing, and Monetization Platforms, Compared
If you're entering the video marketing arena, limiting yourself to YouTube alone isn't a wise idea. But what other options are there, and how do they compare?
A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence
YouTube is a huge search engine in its own right, and growing your presence there can be valuable for your brand, your presence in organic Google SERPs, and mor...
The Twitch Phenomenon: Why Live Streaming Is Worth Your Time
Hosting live streaming video is an under-explored area of online marketing, and the staggering site analytics from Twitch.tv are proof it can work incredibly we...
You'll Cry Tears of Joy When You Learn how Easy Viral Videos Can Be
Today, I'm super-excited to introduce our latest product from Moz, MozWorthy! It's a tool that takes your regular (perhaps even boring) video, adds some "oomph"...
The Marketing Value of YouTube
One of the earliest questions considered by any business investing in video marketing will certainly be, “Should I have a YouTube channel?" The answer: probably...
Building a Video SEO Strategy
Designing and implementing a goal-driven strategy for Video SEO is imperative to its success. In today's post, Phil outlines the core goals video can provide fo...
Winning the Video Thumbnail in Google Universal Search
Have you noticed that more and more video results are showing up in Google search results? Everywhere I turn, it seems that Google is providing me with options...
Video Sitemap Guide for Vimeo and YouTube
Did you know that major search engines want you to make video sitemaps for all of your embeds, even if you're hosting on Vimeo or Youtube? Not only does it hel...