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Articles From Search Engines - Page 1

Google's May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It's All Probably Crap

The May 2020 Core Update was the second-hottest update since the August 2018 "Medic" Update. Dr. Pete takes a hard look at the numbers, including why measuring...

Getting Smarter with SERPs - Whiteboard Friday

Modern SERPs require modern understanding, and that means paying close attention to location and how it affects rankings. Learn about getting data that represen...

We Need to Talk About Google's “People Also Ask”: A Finance Case Study

The team at iProspect started noticing that YMYL queries that should return local (UK) content in Google's "People Also Ask" results actually have a heavy influ...

2020 Google Search Survey: How Much Do Users Trust Their Search Results?

As a result of Google’s dedication to combating misinformation and fake news, we could reasonably expect searchers to agree that Google has improved in its abil...

Spot Zero is Gone — Here's What We Know After 30 Days

A month out from Google eliminating position zero, what's changed? PJ Howland of 97th Floor investigates the data and shares key takeaways, from vastly differen...

Position Zero Is Dead; Long Live Position Zero

On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. We take a deep dive into the before and after of this change, includin...

Google's January 2020 Core Update: Has the Dust Settled?

The January 2020 Core Update peaked from about January 13-15 and seems to have finally settled. We dig into the numbers, including winners and losers.

What Is BERT? - Whiteboard Friday

There's a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as...

Google Review Stars Drop by 14%

On September 16, Google announced that they would be restricting review stars in SERPs. According to our data, page-1 SERPs with review stars dropped 14% over a...

Lead Volume vs. Lead Quality for SEO

When your client told you they wanted to focus on lead volume, they weren’t lying to you — it’s just that their needs have changed since having that conversatio...

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