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Articles From Public Relations - Page 1

Effective Outreach: Making It as Easy as Possible for Journalists to Say "Yes"

When reaching out to journalists for coverage, some techniques will get you noticed, while others are a one-way ticket to the trash. This post gives you an over...

The Why, What, and How of Blogger Outreach for Your Clients

Blogger outreach campaigns have gained popularity with big brands like Ford and eBay Deals hopping on the bandwagon. But why does blogger outreach help brands,...

An Introduction to PR Strategy for SEOs

Jen Lopez and Everett Sizemore invited me to elaborate on the "PR side of SEO" in a detailed Moz post. Here's that post!

Community: The Inbound Resource You Forgot About

Remember a time when “community” meant the neighborhood or town you lived in? Or when a business only had to be concerned with making customers happ...

92 Ways to Get (and Maximize) Press Coverage 

I love Ben Affleck's first scene in the movie "Boiler Room." I always felt that the quote above perfectly relates to companies and press coverage. The ones who...

5 Steps To Bootstrapping Your PR Efforts

Public relations is just one of those things. It's something that every company knows they should do, but only see two ways of making it happen -- hire an expen...

A Letter to Google from Inbound Marketers

Hi Google. It’s been great between us, hasn’t it? You’ve always provided great research and measurement tools to support a great search engine, and in return, I...

Yahoo Sunsets Site Explorer (A Eulogy)

Bing, Yahoo!, members of the Microsoft family, Tim, distinguished guests, inbound marketers and fellow Mozzers today we say goodbye to competitive link intellig...

Are People Loving Google+ or Hating It?

Quick - who am I describing with these sentiments? great, awesome, interesting, cool, better than Facebook, annoying, boring, and stupid...You got it (and of co...

How Much Does Google Make?

Google made $58.8 Billion in revenues in 2013. This post is based on Google's 2010 revenues of $29.3 Billion, and it attempts to illustrate just how much money...

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