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Articles From Paid Search Marketing (PPC) - Page 1

Google Ads Mistakes to Avoid - Whiteboard Friday

SEO and PPC can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this week's edition of Whiteboard Friday, Dana...

The #1 Reason Paid Ads (On Search, Social, and Display) Fail - Whiteboard Friday

The number-one reason most paid ad campaigns fail: you're a stranger to your audience. In this Whiteboard Friday, learn exactly what signals the death knell of...

How Google AdWords (PPC) Does and Doesn't Affect Organic Results - Whiteboard Friday

We're well aware that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? This week's Whiteboard Friday cover...

How "Message Match" Can Lift Conversion Rates by 212.74% [Case Study]

By matching messages across their ads and landing pages, one company was able to dramatically improve their costs per conversion and conversion rate. Brad Smith...

No, Paid Search Audiences Won’t Replace Keywords

Keywords or audience targeting? Kirk Williams sets out to argue that far from being dead, keywords are still the most useful tool in the paid search marketer's...

The Step-By-Step Guide to Testing Voice Search Via PPC

Conversational interfaces are becoming more and more popular, but it's hard to know where to start when it comes to voice search. A $50 PPC budget is enough to...

Branding Success: How to Use PPC to Amplify Your Brand

You may be surprised to know that branding and PPC go hand-in-hand. Find out how to leverage your PPC campaigns to strengthen your brand and win conversions and...

Reaching Your Golden Influencers with Content Through LinkedIn Ads

In this post, you'll learn how to get your best work in front of the eyes that are most likely to share, blog about, and mention it by using the power of Linked...

My Story: How Facebook Advertising Performed vs. Google AdWords

While no advertising platform is guaranteed to yield consistent slam dunks, Facebook Advertising is showing plenty of promise for many brands.

How to Choose a PPC Agency

Many marketers are looking deeper into PPC, but are struggling with how to find the best help. Many end up with agencies that aren't a good fit for their organi...

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