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Articles By Rand Fishkin - Page 1

Marketing in Times of Uncertainty - Whiteboard Friday

Our work as marketers has transformed drastically in the space of a month. Today, we're grateful to welcome our good friend Rand to talk about a topic that's be...

Which of My Competitor's Keywords Should (& Shouldn't) I Target? - Best of Whiteboard Friday

Which of your competitor's keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this fan favorite Whiteboard Friday. Plus...

The Easiest PR-Focused Link Building Tip in the Book - Whiteboard Friday

Focused on new link acquisition for your clients or company? Link building is always a slog, but Rand has a PR-focused tip that makes it much easier to find peo...

How to Make Money with SEO in 2019 - Whiteboard Friday

Sketchy, manipulative practices and simple, straightforward tweaks no longer do the job — to be successful in 2019, you need to be smart, strategic, and in tune...

Optimizing for Searcher Intent Explained in 7 Visuals

What does it mean to target the "intent" of searchers rather than just the keyword(s) they've looked up? These seven short visuals explain the practice of inten...

YouTube SEO: Top Factors to Invest In - Whiteboard Friday

If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top fact...

SEO "Dinosaur" Tactics That You Should Retire - Whiteboard Friday

Let's admit it — many of us still practice outdated SEO tactics in the belief that they still work. In this week's Whiteboard Friday, Rand sets us straight and...

Reputation Management SEO: How to Own Your Branded Keywords in Google - Whiteboard Friday

A searcher's first impression happens on Google's SERPs, not your website. In this Whiteboard Friday, Rand takes us through the inherent challenges of reputatio...

What Do SEOs Do When Google Removes Organic Search Traffic? - Whiteboard Friday

We rely pretty heavily on Google, but some of their moves lately have made doing SEO a lot harder. What organic opportunities have been taken away, and what are...

When Bounce Rate, Browse Rate (PPV), and Time-on-Site Are Useful Metrics... and When They Aren't - Whiteboard Friday

When is it right to use metrics like bounce rate, pages per visit, and time on site, and when should they be ignored? Rand adds his two cents to the conversatio...

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