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Articles By Paddy Moogan - Page 1

Thinking Beyond the Link Building “Campaign” [Case Study]

Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry...

Sustainable Link Building: Increasing Your Chances of Getting Links - Whiteboard Friday

Link building campaigns shouldn't have a start-and-stop date—they should be ongoing, continuing to earn you links over time. Join our guest host Paddy Moogan as...

5 Steps to Content Marketing Success

Content marketing isn't easy when it's done right, but when you have a solid process in place, you've got a much better chance of hitting a home run. Paddy Moog...

The Anatomy of a Link - What Makes a Good (and Bad) Link?

Are you aware of the finer details of links and linking pages? We've got a sneak peek into a chapter of Paddy Moogan's ebook, "The Linkbuilding Book," detailing...

How to Generate Content Ideas Using Buzzsumo (and APIs)

Learn what is working well in your industry, what your competitors are doing well, and which social networks are best for you to target with the help of Buzzsum...

How Much Has Link Building Changed in Recent Years?

I get asked this question a lot, and I find myself giving the same answer, even though I've been asked it probably dozens of times in the last two years. I'll s...

The Future of Link Building

What does the future for link builders hold? The answer is that it's not just about links anymore. They will always be important but there is much more to the f...

5 Hacks for Creating and Promoting the Right Content

Creating and promoting content isn't worth the effort if you haven't made sure it's the right content for your audience. This post offers several tools and tips...

How to Use Facebook for Targeted Content Promotion

With all the demographic info Facebook has collected from its users, the platform is uniquely poised for some extremely effective targeting. This post shows you...

A 5-Step Framework for Conversion Rate Optimization

Ever wanted a process for conversion rate optimization? This post will give you the steps you need to make sure you don't miss the basics and will increase the...

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