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Articles By Dr. Peter J. Meyers - Page 1

Behind the Scenes at MozCon Virtual

MozCon 2020 is going virtual, and we're pulling out all the stops, including setting our speakers up with remote recording studios. Here's a behind the scenes l...

Google's May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It's All Probably Crap

The May 2020 Core Update was the second-hottest update since the August 2018 "Medic" Update. Dr. Pete takes a hard look at the numbers, including why measuring...

Diagnosing Traffic Drops During a Crisis: Was It You, Google, or the Whole World?

Losing traffic is hard enough, but how do you know if it's just you, or if the whole world has gone wrong? Here's how to separate your site from broader changes...

How to Handle Temporarily Out-of-Stock Product Pages

E-commerce sites face a unique situation in the current crisis: items that are going in and out of stock rapidly. How do you deal with temporarily out-of-stock...

How Low Can #1 Go? (2020 Edition)

If it seems like the #1 organic result keeps getting pushed down farther and farther, that's because it is. We explore the Y-position of 10,000 SERPs to see how...

Position Zero Is Dead; Long Live Position Zero

On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. We take a deep dive into the before and after of this change, includin...

Google's January 2020 Core Update: Has the Dust Settled?

The January 2020 Core Update peaked from about January 13-15 and seems to have finally settled. We dig into the numbers, including winners and losers.

How to Write Content for Answers Using the Inverted Pyramid - Best of Whiteboard Friday

If you want a quick hack to write content for featured snippets, this isn't it. But the inverted pyramid method of writing *can* help you craft intentional, ric...

Google Review Stars Drop by 14%

On September 16, Google announced that they would be restricting review stars in SERPs. According to our data, page-1 SERPs with review stars dropped 14% over a...

Aren't 301s, 302s, and Canonicals All Basically the Same? - Best of Whiteboard Friday

The answer is unequivocally no. In this fan-favorite Whiteboard Friday, Dr. Pete explains how bots and humans experience pages differently depending on which so...

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