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Articles By Cyrus Shepard - Page 1

Is Google E-A-T Actually a Ranking Factor? - Whiteboard Friday

Showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Cyrus Shepard explores whether E...

A Must-have Keyword Research Process for Winning SEO - Whiteboard Friday

Smart keyword research forms the basis of all successful SEO. In today's Whiteboard Friday, Cyrus Shepard shares the basics of a winning keyword research proces...

Announcing: The Keyword Research Master Guide [New for 2020]

Why a new guide? Often in SEO, we get so preoccupied with technical SEO (pagination, site speed, the latest Python course, etc.) that we forget the basis of...

Announcing: The Keyword Research Master Guide

Why a new guide? Often in SEO, we get so preoccupied with technical SEO (pagination, site speed, the latest Python course, etc.) that we forget the basis of...

Opting Out of Google Featured Snippets Led to 12% Traffic Loss [SEO Experiment]

Working with the team at SearchPilot, we devised an A/B split test experiment to remove Moz Blog posts from Google featured snippets, and measure the impact on...

Are H1 Tags Necessary for Ranking? [SEO Experiment]

In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of yo...

7 SEO Processes That Get Easier with Increased PageRank/Domain Authority - Whiteboard Friday

What factors are affected as you improve PageRank or Domain Authority, and how? In today's Whiteboard Friday, Cyrus details seven SEO processes that are made e...

How to Create 10x SEO Reports - Whiteboard Friday

New year, new you — when it comes to SEO reporting, at least! We're kicking off 2020 with a comprehensive yet gloriously simple recipe from Cyrus Shepard for cr...

Intro to SEO Competitive Analysis 101 - Whiteboard Friday

In this Whiteboard Friday, Cyrus walks you through how to perform a full competitive analysis, including how to identify your true competitors, keyword gap a...

New SEO Experiments: A/B Split Testing Google's UGC Attribute

We A/B tested adding rel="ugc" to our Moz Blog comment links using Distilled's optimization delivery network (ODN). Here's what we found — and what we're thinki...

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