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Articles By Alexandra Tachalova - Page 1

The Economics of Link Building

There's no clear consensus on how much budget should be devoted to building links, or what you can expect to pay an agency for their services. Alexandra Tachalo...

How to Boost Content Linkability Without Wasting Your Marketing Budget

Regardless of how good your content is, how well structured and valuable it may seem, it has nearly zero chances of getting attention in today’s overcrowded dig...

Use as Directed: A Content Marketing Plan for Robust Business Performance

Most marketers utilize content marketing, but it's not always clear how to use it effectively, measure your results, or see actual business value from the effor...

This Is What They Search For: The Most Popular US Industries & Traffic Shares

Which sites own the largest traffic share in the US? What industries benefit the most from YouTube, and where should you focus your own efforts? Find out answer...

How to Make Sure Your Digital Marketing Strategy is Results-Driven 

Too much data can be as detrimental as too little when it comes to goal-setting. Alexandra Tachalova offers her insights on aligning the right metrics with your...

The Battle for Traffic: Organic SEO vs. Social Media Marketing

It's that age-old question: does social media marketing have an effect on organic SEO? In her analysis of five popular blogs in each niche, Alexandra Tachalova...

A Different Kind of SEO: 5 Big Challenges One Niche Faces in Google

New research shows that online legal businesses are stealing an outrageous amount of web traffic from local companies, leaving them with little chance of rankin...

SEO, PPC, Content Marketing, or SMM: Which Services Sell Best?

Are you selling the digital marketing services people actually want to buy? Alex Tachalova shares her insights from researching the searchability and salability...

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